Thursday, January 13

Attention Entrepreneurs: Why Digital Marketing Isn’t an Optional Extra

Digital Marketing

Calling all you enterprising young businesspeople wherever you are; the primary reason for a new business to fall at the first fence is lack of marketing. Some entrepreneurs have yet to grasp the reality of living in a digital world and with the whole world moving to online solutions, you must have an aggressive digital marketing plan in order to create a strong online profile.

Creating a digital marketing plan

This is an essential aspect of a comprehensive business plan, which clearly outlines how you plan to reach your target groups; that’s where the best digital marketing company in Bangkok comes into the equation – an agency with an impressive track record and an in-house team of social media marketers and SEO technicians, who are ready to work their magic on your digital platforms. Every business is unique and a good SEO agency would first carry out a thorough digital audit to determine the strength of your online profile.

Range of Effective Strategies

The digital marketing agency possesses an arsenal of powerful digital marketing strategies and they would design a marketing plan that is comprehensive, with the single goal of driving traffic to your platforms.

Here are a few of the effective strategies used to boost businesses:

  • Search engine optimization – SEO is the complex art of boosting a website’s rankings within specific search terms. Prior to SEO work, you first need to carry out extensive keyword research to determine what search terms the global consumer is using to search for your products or services, then use these search terms on your website, which Google and other search engines will notice. It can take a while, but award-winning SEO agencies can put your site on page 1 of search results and with ongoing work, you can retain that coveted high ranking.
  • Link-building – The more inbound links you have on the web, the better, and one great way to do this is called outreach blogging. The agency creates any number of professionally written articles that contain links to your landing page and this content is posted on high-readership blogging platforms. You can order as many as you wish and over time, a few hundred inbound links are sure to generate traffic; indeed, many businesses have a standing order of 50-100 blogs per month.
  • Social media marketing – SMM is one of the best ways to reach the customer and with a dedicated team in your corner, you are sure to enjoy a large social media following and that can generate a lot of business. If you are into IT, here are a few good reasons to learn to write code.

If you are looking to set up a business in Bangkok, there are many incentives offered by the Thai Board of Investment. The Thai economy is one of the fastest-growing in South East Asia and with a Bangkok-based digital marketing agency in your corner, success is virtually guaranteed.

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