As the financial industry evolves, so do the platforms through which it interacts. Today, there are many different types of channels that financial firms can use to reach new customers and connect with existing ones. Below are six platforms Your financial firm should be listed on these 6 platforms.
1. CrunchBase
Financial firms should list their company name and website on CrunchBase, a global database of technology companies. CrunchBase provides investors with up-to-date information about companies, including the number of employees and revenue.
On CrunchBase, you create a profile for your financial firm, which allows you to upload photos and add details about your company, including your industry sector. Here’s an excellent example of a profile.
Listing on CrunchBase is vital for financial firms to keep their investors informed and connect with new investors. By being listed on the site, financial firms can also increase their credibility in the tech community and attract top talent.
2. Google My Business
Google My Business profiles help businesses connect with local customers. You can boost these profiles to appear higher in search results and on Google Maps.
By creating and optimizing your Google My Business profile, financial firms can increase their visibility and credibility in their local area and attract new customers.
The financial industry today is in the midst of transformation; from changing customer expectations to increased competition, classical models are being disrupted by modern tech.
To remain competitive in the financial industry, financial firms need to optimize their existing processes and connect with new customers using leading platforms in the industry.
3. LinkedIn
LinkedIn is a site through which registered businesses can publish content, join relevant groups, look for business opportunities and connect with new customers.
With 310 million active users monthly, and 58 million registered businesses, if you don’t list your financial firm on LinkedIn, you are missing out on targeted traffic and opportunities to gain new clients.
Prospective clients can find you on LinkedIn by searching for keywords relevant to your industry.
For example, if your firm offers wealth management services and you optimize your profile for this term, prospective clients who search for wealth management services will be able to find you on the platform.
4. Bing Places for Business
Bing Places for Business is a free service through which businesses can build their online presence and connect with local customers.
Data provided by Microsoft uses Bing Places, such as check-ins on Facebook, Yelp, and Foursquare, to rank business profiles in search results.
The higher your business profile appears in the search results, the higher the chances customers will click on it. You can either manually manage your business profile or let Bing Places do it for you.
5. Apple Maps
Apple Maps is Apple’s main mapping application. While using Apple Maps, users can explore whatever city they’re in, giving them several options, including your financial firm.
Listing your business on Apple Maps can help you build brand awareness, attract more clients and improve your online visibility.
6. Facebook
Facebook is the world’s leading social media network. According to Statista, 39.8% of the world’s population uses Facebook monthly.
For financial firms looking to target customers who are on social media, Facebook is a valuable platform to be on. Financial firms should list their business on Facebook, create and interact with relevant groups, join in on industry conversations and reach clients through Facebook ads.
Wrap Up
Although there are numerous platforms that financial firms can use to connect with their customers, the above five are among the most popular. By optimizing their profiles on these platforms, financial firms increase their online visibility, attract more clients and improve their overall profitability.