Before starting the search for a brand name, every businessman must have a clear understanding of the kind of name their company requires! But what if naming is confusing for you? Here are three tips for how to find the perfect name for your business.
What if you can’t make sense of a catchy name? Or perhaps you’re having difficulties igniting your imagination?
If that’s something you’re struggling with, read on because we decided to address this issue and show entrepreneurs how to find captivating and unique names for businesses and products.
That said, let’s get into it.
Crucial Steps to Finding the Best Business Name
Acknowledge Your Brand
Know that your brand’s identity communicates how you want individuals to understand and interact with your company. Acknowledging your brand is essential when naming your firm since your business name has a lot to do with it and is the most important component of it.
Take, for instance, the consulting company Accenture. What image does it paint in your mind when you see or hear the name? To start with, it has a pleasant, alluring, and sophisticated tone. And it works pretty well for one of the world’s foremost consulting firms.
A common digital gadget, such as the Alexa or iPhone, could not be called the same since the name would be inconsistent with their identity or what they were striving for.
Now comes the thrilling part! Gather your group (if you have one), get some pens, notebooks, and a whiteboard and markers, and let your creativity run wild! Remember that the creative stage is not a time for analyzing; you don’t need to analyze name suggestions right now. Simply turn on your creative process and unleash your ideas.
Don’t be afraid to think up and write down silly names. In fact, we highly suggest you write down all the silly names you find. Who knows what you’ll be able to produce with them? Here are some simple resources to aid you with naming:
- Industry jargon
- Rhyming words
- Business name generators
- Visual names that may include a color component
Additionally, it’s important to include a range of ages in your creative stage because their perceptions of names differ. This could allow you to assess their different points of view.
Obtaining 200 possible names at the close of the creative session is a great thing because it gives you lots of good possibilities to pick from.
Double-Check Your Names
We all trust that your preferred option from the choices available is an excellent business name for you! But before you start rejoicing, your qualified prospect must first satisfy a few prerequisites. Double-checking your name will assist you in deciding whether your preferred name(s) are suitable and available.
So be sure to get:
- Customer Feedback: When it comes to establishing your company name, customer input is vital. You may do this by asking friends, relatives, or even complete strangers you meet at a café or somewhere for their frank opinions on the brand name you’ve chosen. Approach them and ask for their opinion after explaining why you need their assistance.
- Check its Domain Name: Every business needs an effective website. And in order to get one, you must first establish a good domain name, so you need to determine whether your preferred business name’s .com domain name is still open. In a perfect scenario, you would’ve been able to access nameofyourbusiness.com straight away. This doesn’t happen often, and you may need to pay a high price for it.
- Trademarks: Although you might find this technique frustrating, it could end up saving you a lot of problems in the future because most current terms have already been trademarked in some way, and you have to be sure you’re not caught on the web. At this stage, we encourage you to seek legal advice to help you evaluate if the name of your company complies with trademark requirements.
Brand names can strengthen your company’s profits and performance, making them a vital advantage you need to exceed your competition. It’s still the best way to get the attention of your target market, especially when it is consistent with your business’s identity. This is all about three tips for how to find the perfect name for your business.