Thursday, January 13

How to Manage a Successful E-Commerce Business

online business

While there are hundreds of thousands of digital nomads of E-commerce Businesses that make living selling products online, there are also just as many that don’t make the grade and fold within a few months. Much like a delicious meal, a successful business has many ingredients and the prime requisites for an e-store are product quality, digital marketing, and order fulfillment.

IT Needs

You can get everything you need from a single provider, who can:

  • Register your domain name
  • Design & build your e-commerce website
  • Host the platform
  • Manage the website
  • Provide cyber security

Of course, you need to outsource product images and descriptions to professionals, and working closely with the web designer, your shopping cart site will be online in a short time.

Third Party Logistics (3PL)

The booming e-commerce industry has spawned a 3PL sector, with specialist providers of picking, packing and delivery services, เช่าคลังสินค้าขายของออนไลน์ is the most effective way to fulfil orders. All you have to do is deliver your products and packaging to the 3PL warehouse and forward all orders by email, it really is as simple as that! Fast delivery is expected by today’s online consumers and the only way you can offer such a service is through a local 3PL company. You only pay for the services you use and during seasonal surges, your logistics partner can handle high volumes of orders and there are no lengthy contracts to bind you to the service, a month’s notice is all that is required to terminate the agreement.

Search Engine Optimisation

SEO is a critical service for the e-commerce business and optimizing your store for Google searches will lead to a high volume of organic traffic from the number one search engine. There are other digital marketing strategies like social media and pay-per-click advertising, yet it is good SEO that will drive traffic to your store and that investment needs to be ongoing, due to the ever-changing nature of the World Wide Web. How do you optimize a site for Google searches? You first need to do some serious keyword research to determine the most used search terms and these keywords are carefully inserted into the target website, which can be via a blog page, for example. Click here for tips on how to get your business out of a marketing rut, which can easily happen.

Customer Service

If you are aiming high then customer service should be your focus; how is the user experience on your e-store? Do the pages load fast and are the design professional? Do you have ample payment gateways in place? How are complaints handled? Answers to questions like these will tell you where you stand regarding customer service and always go out of your way to please your customers and it will pay dividends.

Website Security

If customers are paying via your website, it needs to be secure; this is denoted by the ‘s’ in ‘https’ and a valid SSL (secure socket layer), which can be obtained for a few dollars. When a potential customer lands on your website, their browser informs them that the site is insecure and people are reluctant to give their credit card details over an insecure website, for obvious reasons. Your web hosting provider can make sure your site is secure and that brings peace of mind to you and your customers.

Outsourcing is the key to running a successful e-commerce business; IT and logistics are the main needs, with some effective SEO and social marketing and with a lot of hard work and dedication, your e-store will enjoy steady growth. If you are trading in Thailand, here is some relevant information about e-commerce, which might come in handy.

Choosing the right line of products is obviously crucial and you need a reliable wholesaler that can supply unlimited volumes, should you get very busy.

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