The Future of Retail is Digital
Retail businesses are increasingly turning to online sales as a way to reach larger consumer audiences. Many retailers now make use of online platforms to reach consumers, fulfill orders, and increase profits. With digital technology changing how consumers make purchasing decisions, it's time for retailers to adopt new business models.
Digital technology and the consumer
Technology has made it possible for a consumer to purchase whatever they want or need without ever leaving their homes. But more importantly, consumers now use digital technology to communicate with each other and the world.
They share opinions, choices, and recommendations. They talk to each other about customer services, preferred retailers, and eCommerce platforms. They create trends that change rapidly and const...