Now social media platforms are the best platforms for marketing and sales. Digitalization of business makes the marketing strategy online based.
Social media marketing has become a crucial part of a business. If an individual opens a start-up and wants to grow his business, social media is a great option to spread brand awareness. Popular social media platforms include Facebook, Linkedin, Twitter, and Pinterest.
Now companies prefer to run ad-campaign on multiple social media channels avoiding the conventional marketing process.
Here we will show you the marketing potential of the Pinterest platform and how to use it for business growth.
What is Pinterest?
Pinterest is a popular social media platform where users can share, explore, and store multiple forms of content they find overwhelming. Here users can add, and pin their preferred content to boards with a universal team to manage them in an organized way. Therefore, other users can discover these content letters.
After opening your Pinterest account, you can share valuable content relevant to your business. In this way, your Pinterest marketing begins. To promote your business professionally, share valuable content in the form of a picture, videos, infographics, and text consistently. If you have a professional website and publish content there, then share them using the Pinterest browser button.
Engagement is the key element of social media marketing. So, follow the boards of other brands of similar fields, Like and comment on others’ pins, or re-pin post their content if you feel it is valuable.
Similar to other social media platforms Pinterest also offer personal and business account. Choose a business account to access Pinterest Analytics and other valuable features like a native video player and visual search tool. These options make Pinterest ideal for social media marketing.
How to use Pinterest for marketing and brand awareness?
Distribute content relevant to your business
Most pinners prefer visual content because visual contents are easy to understand. Pinterest has the unique feature of keeping visual content. It is a strong social media platform to distribute and promote different types of content, including text-based blogs and image content. Here you can share content on Pinterest boards. Boards efficiently save all of your pins and promote content for your follower to visit. You can send an invitation to join your board, also known as the “Group Board”, which works well with your business account on Pinterest. It is a gateway to enhance engagement and interaction on your account.
Build a Pinterest community
Social media communities are created with like-minded people or with the same professionals. An online community can serve as a hub for business. With the Pinterest community, you can interact with your followers. You can understand their opinion of your business, how they love to consume your content, and which format of content works better. By knowing all this traffic, you can customize your Pinterest marketing strategy.
How to increase your Pinterest follower:
- Promote your Pinterest account through your other social media account
- Follow those accounts you believe would like to follow you back.
- Keep watching what your competitors are sharing to boost their followers, learn by visiting their posts, and format their content.
- Use appropriate keywords, and suitable hashtags to make your pins search engine friendly.
- Collaborate with influencers, and ask them to share your post to get the attention of their followers
- Can use a Pinterest ads account to run an ad campaign on the platform
Educate your customer
The Pinterest platform is enriched with tutorials, how-to guides, infographics, and additional educational content links. This platform gives the propensity for visual content. It is a potential platform to educate your audience about your business in an engaging way. Suppose you want to create content in a strategic way to grab the attention of your target audience. If your audience feels your content is valuable, they would like to share them. In this way, you are able to develop your business brand, drive traffic to your website, and gain the potential business lead.
Get maximum website traffic & sales lead.
Pinterest allows you to link your content with another website. This feature is highly effective to share both visual and written content, and it directs your followers to your website. It is a great approach to achieve a significant amount of traffic on your website and sales lead.
Don’t ignore following Pinterest’s marketing strategy for your business growth.
- Sign-up for a business account
- Choose an appropriate category for your content
- Use relevant videos, images, and infographics (unique)
- Use potential keywords
- Add hashtags to your content
- Share your content on other social media platforms
- Follow, interact and engage with a different account
- Maintain social media best practice
- Analyze the marketing performance of Pinterest
Presently social media consulting services follow the above-mentioned Pinterest marketing strategy to grow their brand awareness. Social media experts consider the Pinterest platform a potential channel to run a marketing campaign. It allows a brand to showcase its product image while sharing content relevant to it.