The days of print media, cold calling, and distribution of templates are now old schools. Instead, social media, SEO, email marketing, influencer marketing, etc., have taken place. The digital world keeps evolving with technological innovations and people’s preferences. Earlier, people were used to buying products after watching ads on television, and now they consider you to visit social media reviews before making any decision.
Hence, marketers are also making changes in their digital marketing strategies to avail desired outcomes. People are connected more these days, which leads to more digital advertising, brand communication, and social media marketing beyond the imagination. Even Statista has predicted that the number of internet users keeps growing, and it will soon cross 3171 million in the USA alone.
Looking at the above figure, it is clear that to survive in the 21st century; you should have a strategic digital marketing strategy that generates leads, reaches more audiences, and creates a brand image in this competitive world.
But before jumping to the strategy, let’s understand the meaning of conversion rate in marketing.
What Stands for Conversion Rate In Marketing?
In a simple manner,
The conversion rate in digital marketing is the percentage of the audience who have taken a certain action on your blog, website page, social media profiles, or other digital platforms.
These actions can be:
- Product purchase
- Email newsletter subscribe
- Downloaded resources
- Submit review or feedback
- And more
The mathematical formula that decides conversion rate is,
Number of people that converted/number of people who visited your digital mediums*100
Marketers use this conversion rate percentage and plan their digital marketing strategy to boost the conversion rate. A clear digital marketing strategy reduces efforts, adds value to the business, and attracts customers. So without ado, here’s how to create a strategic digital marketing strategy.
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How to Tailor Digital Marketing Strategy in Five Simple Steps
In simple language, what do you mean by strategy? Strategy means having a detailed plan or blueprint to take actionable steps to achieve desired outcomes. In the same way, a digital marketing strategy would mean creating a detailed and well-structured plan that helps you achieve positive outcomes in this digital world.
Further, a strategy can be different from business to business. We all know how on-demand business models capture huge market share across the globe. Whether you are occupied with transportation business, restaurant business, or any retail sector, entrepreneurs are trying their best to jump onto the bandwagon of online business.
Believe it or not, but the online taxi booking market will reach $41.22 billion by 2025, so it is no wonder why the demand for taxi booking app keeps increasing. Along with the transportation business, we all witness how the online food and grocery delivery business keeps soaring amid pandemics.
So let’s get on to steps on how to plan a digital marketing strategy that boosts conversion rate, generates leads, and gains success for your business within a short time.
Perform SWOT Analysis
Once you have decided to perform different internet marketing strategies for your business, the next step is defining your goals by adopting the SMART approach. Here SMART stands for specific, measurable, achievable, relatable, and timely goals. Keep in mind this approach while performing the analysis.
Whether you want to increase sales or promote your products or drive more website traffic, you must have some specific goals in mind before getting started with random marketing techniques. Let’s understand it with an example.
Random Goal “I want to increase website traffic.”
SMART Goal “I want to reach 10,000 visits per month on the website, and for that, I will implement this and that technique”.
Research Your Audience
Once you set goals, the next step is to research your target audience. No doubt, while launching the business, you have already performed this step, but the digital marketing world and customer’s preferences kee evolving with technology and time.
Digital marketing means not promoting products and services on social media for any random audience, instead, target your potential audience, understand their preferences and emotions, and satisfy their needs strategically. Develop a user personas by conducting the following steps:
- Start with the primary steps and keep in mind all the demographic information you know about your potential audience, such as age, gender, location, career, etc. For instance, if you are in an online ride-hailing business, targeting business people and corporations would be ideal.
- Then go deeper and identify their real problems and research how your product can resolve their issue.
Here, Google Analytics can help you determine such aspects and who you should actually target to get better results.
Define Your Marketing Strategy
After analyzing your goals, researching the target audience, and structuring the buyer’s persona, it’s time to create the details of your digital marketing strategy. This begins with choosing the most popular platform to promote your products and communicate with customers.
Indeed, there are many platforms and strategies you can carry out, but if your target audience is youth, you should pay attention to Facebook and Instagram. If your audience is corporates and entrepreneurs, get started with email marketing.
Here your goal should capture a maximum audience for your brand. If you are new to the business and want to grab user’s attention within a short time, go ahead with paid advertising options. Further, content marketing, SEO, blogging, email marketing, paid campaigns, etc., are powerful marketing strategies to engage with customers and achieve positive outcomes.
Choose the Channel You Want to Use
As said earlier, there are many digital marketing channels you perhaps use to promote your products and services. Make sure instead of bombarding content; you focus on quality content and effective strategies that eventually give you results in the long run.
You can start engaging with customers on social media platforms such as Facebook, Instagram, and even Pinterest. If you want to get more leads and website traffic, get started with Google Adwords, as it can quickly get your website on top of SERP results.
Along with social media and paid advertising campaigns, don’t underestimate the power of email marketing, as it is one of the best marketing strategies to grow your business. It means a mixture of social media marketing platforms and digital marketing strategies helps you drive more engagement.
Measuring Results and KPIs
You have invested enough time planning and developing a digital marketing strategy; now it’s time to measure results rather than find loopholes that affected your campaign. You have run a campaign, promoted products on social media, sent personalized emails, but if you don’t spare enough time to dig into how well it worked, it’s useless.
Comprehensive post-campaign analysis helps you evaluate what worked well and whatnot. You might not repeat the same mistakes in the future; KPIs also help you create the next campaign more effectively for your target audience.
If you want to make your business more effective, boost conversion rate, and drive, you can’t overlook digital marketing strategy these days. Perform the above steps likewise, and create a digital marketing strategy that leads to better customer satisfaction and higher revenues.
Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts them together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.